Reapit is a real estate agency software platform for UK and Ireland sales, lettings, property management, bookings, client accounts, reporting, mobile work, and integrations. Its AI and automation page presents property-description drafting, applicant pre-qualification, appointment scheduling, prioritized work, data visualization, communication prompts, support assistance, partner integrations, and third-party property-data pulls. Modules, regions, plan limits, implementation, and add-ons vary, and automation does not transfer an agency's duties to verify records, protect client money, supervise staff, or comply with housing and consumer rules.
What Reapit does
The platform centralizes property, applicant, vendor, landlord, tenant, communication, appointment, transaction, and operational workflows. Reapit says generated property descriptions can be edited before they are stored, while automated booking workflows can screen applicants and offer schedule-aware appointments. Those capabilities require human controls: generated remarks can invent or omit facts, screening criteria can create fair-housing or equality risk, and automated messages or payments can execute the wrong action when source data, permissions, or rules are incomplete.
Reapit's privacy policy identifies Reapit Ltd and explains that Reapit usually acts as a processor for customer-controlled platform data, while the public policy mainly covers its controller activities such as websites, marketing, business development, and product-usage tracking. An agency remains responsible for its own notices, lawful basis, instructions, data quality, access, retention, subject requests, and regulated workflows.
Who it is for
Reapit may fit single-office, multi-branch, national, franchise, sales, lettings, and property-management agencies operating in supported markets. It is not a broker license, AML determination, client-account audit, legal adviser, accountant, deposit scheme, property inspection, valuation, identity guarantee, fair-housing review, or assurance that an AI-generated statement or automated decision is compliant and accurate.
What to verify before adopting
Map every branch, role, data source, portal, integration, client-money flow, applicant criterion, viewing, tenancy, sale milestone, approval, and communication. Test migration completeness, duplicate people and properties, permissions, segregation of duties, audit logs, generated descriptions, screening edge cases, scheduling conflicts, failed integrations, reversals, outages, exports, and disaster recovery. Confirm contracted modules, pricing, implementation, support, API limits, data residency, processor terms, DPA, subprocessors, AI providers, training use, retention, deletion, security evidence, incidents, model controls, human review, and exit assistance. Obtain UK legal, AML, accounting, privacy, employment, equality, and property-professional review for regulated processes. PropAIdir has not independently tested Reapit or reproduced vendor claims about AI accuracy, compliance, time savings, integrations, availability, security, support, migration, productivity, or agency outcomes.
