CINC, or Commissions, Inc., is a lead-generation and customer-relationship-management platform for real estate agents, teams, and brokerages. Its current offering combines managed advertising, IDX consumer websites, lead capture, a CRM, communication and nurture tools, team management, mobile apps, integrations, referrals, and an optional conversational AI product. The platform supports prospecting and follow-up; it does not guarantee lead quality, consent, representation, closings, commissions, advertising returns, or compliance with brokerage and communications rules.
What CINC does
CINC's product overview organizes the workflow into capturing, identifying, nurturing, and converting real estate opportunities. Lead-generation services and seller tools can bring buyer or seller inquiries into a central dashboard, while an IDX website gives consumers a property-search experience. The CRM records prospects, leads, customers, activities, and team workflows. Communication features include calls, texts, email sequences, video messaging, and automated follow-up. Buyers should distinguish CINC-provided advertising and websites from contacts imported through integrations or generated by their own campaigns.
CINC AI is described as an add-on to CINC plans. It uses text-based conversational automation to respond to new prospects and support lead nurture. The product overview does not make an AI message a verified statement about a property, transaction, agency relationship, financing, or consumer intent. Teams need approved knowledge, disclosure, routing, opt-out, and escalation rules, with human review before advice, appointments, offers, or other consequential action.
Who it is for
CINC is most relevant to growth-oriented individual agents, real estate teams, and brokerages that want lead generation, an IDX website, CRM, and follow-up tooling from one provider. Its plan family is presented for different team sizes, including larger organizations. A brokerage that already has separate advertising, website, CRM, transaction, and analytics systems should compare data ownership and integration depth before consolidating. CINC is not a multiple listing service, brokerage, lender, legal adviser, or assurance that a prospect will become a client.
What to verify before adopting
Request a current statement of work covering plan limits, setup, advertising budget and ownership, campaign accounts, IDX and MLS approvals, website domain and content, lead routing, duplicate handling, dialer and message fees, AI add-on terms, integrations, mobile access, support, renewal, cancellation, and complete exports. Test buyer and seller journeys across forms, calls, texts, emails, searches, property alerts, handoffs, and team reassignment. Confirm the source, timestamp, consent, suppression, retention, and deletion of every contact; apply do-not-call, text, email, privacy, fair-housing, agency, and brokerage review. Measure results using independently defined attribution and qualified-opportunity criteria. PropAIdir has not independently tested CINC or reproduced vendor claims about lead volume, quality, responsiveness, AI performance, advertising ROI, conversion, productivity, or sales outcomes.
